# Technique T0027: Adapt existing narratives

* **Summary**: Adapting existing narratives to current operational goals is the tactical sweet-spot for an effective misinformation campaign. Leveraging existing narratives is not only more effective, it requires substantially less resourcing, as the promotion of new master narratives operates on a much larger scale, both time and scope. Fluid, dynamic & often interchangeable key master narratives can be ("The morally corrupt West") adapted to divisive (LGBT propaganda) or to distort (individuals working as CIA operatives). For Western audiences, different but equally powerful framings are available, such as "USA has a fraught history in race relations, especially in criminal justice areas."

* **Belongs to tactic stage**: TA06


| Incident | Descriptions given for this incident |
| -------- | -------------------- |



| Counters | Response types |
| -------- | -------------- |
| [C00024 Promote healthy narratives](../counters/C00024.md) | D4 Degrade |
| [C00027 Create culture of civility](../counters/C00027.md) | D7 Deter |
| [C00042 Address truth contained in narratives](../counters/C00042.md) | D3 Disrupt |
| [C00072 Remove non-relevant content from special interest groups – not recommended](../counters/C00072.md) | D2 Deny |
| [C00073 Inoculate populations through media literacy training](../counters/C00073.md) | D2 Deny |
| [C00080 Create competing narrative](../counters/C00080.md) | D3 Disrupt |
| [C00081 Highlight flooding and noise, and explain motivations](../counters/C00081.md) | D3 Disrupt |
| [C00082 Ground truthing as automated response to pollution](../counters/C00082.md) | D3 Disrupt |
| [C00084 Modify disinformation narratives, and rebroadcast them](../counters/C00084.md) | D3 Disrupt |
| [C00096 Strengthen institutions that are always truth tellers](../counters/C00096.md) | D7 Deter |
| [C00107 Content moderation](../counters/C00107.md) | D2 Deny |
| [C00125 Prebunking](../counters/C00125.md) | D3 Disrupt |
| [C00126 Social media amber alert](../counters/C00126.md) | D3 Disrupt |
| [C00156 Better tell your country or organization story](../counters/C00156.md) | D3 Disrupt |
| [C00161 Coalition Building with stakeholders and Third-Party Inducements](../counters/C00161.md) | D7 Deter |
| [C00162 Unravel/target the Potemkin villages](../counters/C00162.md) | D3 Disrupt |
| [C00164 compatriot policy](../counters/C00164.md) | D3 Disrupt |
| [C00169 develop a creative content hub](../counters/C00169.md) | D3 Disrupt |
| [C00174 Create a healthier news environment](../counters/C00174.md) | D2 Deny |
| [C00176 Improve Coordination amongst stakeholders: public and private](../counters/C00176.md) | D7 Deter |
| [C00188 Newsroom/Journalist training to counter influence moves](../counters/C00188.md) | D3 Disrupt |
| [C00190 open engagement with civil society](../counters/C00190.md) | D3 Disrupt |
| [C00195 Redirect searches away from disinformation or extremist content ](../counters/C00195.md) | D2 Deny |
| [C00200 Respected figure (influencer) disavows misinfo](../counters/C00200.md) | D3 Disrupt |
| [C00203 Stop offering press credentials to propaganda outlets](../counters/C00203.md) | D3 Disrupt |
| [C00205 strong dialogue between the federal government and private sector to encourage better reporting](../counters/C00205.md) | D3 Disrupt |
| [C00211 Use humorous counter-narratives](../counters/C00211.md) | D3 Disrupt |


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