# Technique T0016: Clickbait

* **Summary**: Create attention grabbing headlines (outrage, doubt, humor) required to drive traffic & engagement. (example 2016) “Pope Francis shocks world, endorses Donald Trump for president.” (example 2016) "FBI director received millions from Clinton Foundation, his brother’s law firm does Clinton’s taxes”. This is a key asset

* **Belongs to tactic stage**: TA05


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00017 US presidential elections](../incidents/I00017.md) | Click-bait (economic actors) fake news sites (ie: Denver Guardian; Macedonian teens) |



| Counters | Response types |
| -------- | -------------- |
| [C00006 Charge for social media](../counters/C00006.md) | D2 Deny |
| [C00006 Censorship](../counters/C00006.md) | D2 Deny |
| [C00012 Platform regulation](../counters/C00012.md) | D2 Deny |
| [C00073 Inoculate populations through media literacy training](../counters/C00073.md) | D2 Deny |
| [C00076 Prohibit images in political discourse channels](../counters/C00076.md) | D2 Deny |
| [C00105 Buy more advertising than the adversary to shift influence and algorithms](../counters/C00105.md) | D3 Disrupt |
| [C00106 Click-bait centrist content](../counters/C00106.md) | D3 Disrupt |
| [C00107 Content moderation](../counters/C00107.md) | D2 Deny |
| [C00122 Content moderation](../counters/C00122.md) | D2 Deny |
| [C00142 Platform adds warning label and decision point when sharing content](../counters/C00142.md) | D4 Degrade |
| [C00176 Improve Coordination amongst stakeholders: public and private](../counters/C00176.md) | D7 Deter |
| [C00178 Fill information voids with non-disinformation content](../counters/C00178.md) | D4 Degrade |
| [C00195 Redirect searches away from disinformation or extremist content ](../counters/C00195.md) | D2 Deny |
| [C00216 Use advertiser controls to stem flow of funds to bad actors](../counters/C00216.md) | D2 Deny |


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