# Metatechnique M009: dilution

* **Summary:** Dilute disinformation artefacts and messaging with other content (kittens!)


| Counters | Response types |
| -------- | -------------- |
| [C00031 Dilute the core narrative - create multiple permutations, target / amplify](../counters/C00031.md) | D3 Disrupt |
| [C00066 Co-opt a hashtag and drown it out (hijack it back)](../counters/C00066.md) | D3 Disrupt |
| [C00105 Buy more advertising than the adversary to shift influence and algorithms](../counters/C00105.md) | D3 Disrupt |
| [C00128 Create friction by marking content with ridicule or other "decelerants"](../counters/C00128.md) | D3 Disrupt |
| [C00087 Make more noise than the disinformation](../counters/C00087.md) | D4 Degrade |
| [C00178 Fill information voids with non-disinformation content](../counters/C00178.md) | D4 Degrade |



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