# Technique T0046: Search Engine Optimization

* **Summary**: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO" 

* **Belongs to tactic stage**: TA08


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00002 #VaccinateUS](../incidents/I00002.md) | SEO optimisation/manipulation ("key words") |
| [I00005 Brexit vote](../incidents/I00005.md) | SEO optimisation/manipulation ("key words") |
| [I00010 ParklandTeens](../incidents/I00010.md) | SEO optimisation/manipulation ("key words") |
| [I00017 US presidential elections](../incidents/I00017.md) | SEO optimisation/manipulation ("key words") |
| [I00029 MH17 investigation](../incidents/I00029.md) | SEO optimisation/manipulation ("key words") |
| [I00032 Kavanaugh](../incidents/I00032.md) | SEO optimisation/manipulation ("key words") |
| [I00044 JadeHelm exercise](../incidents/I00044.md) | SEO optimisation/manipulation ("key words") |
| [I00049 White Helmets: Chemical Weapons](../incidents/I00049.md) | SEO optimisation/manipulation ("key words") |
| [I00050 #HandsOffVenezuela](../incidents/I00050.md) | SEO optimisation/manipulation ("key words") |
| [I00051 Integrity Initiative](../incidents/I00051.md) | SEO optimisation/manipulation ("key words") |
| [I00056 Iran Influence Operations](../incidents/I00056.md) | SEO optimisation/manipulation ("key words") |
| [I00063 Olympic Doping Scandal](../incidents/I00063.md) | SEO optimisation/manipulation ("key words") |



| Counters | Response types |
| -------- | -------------- |
| [C00012 Platform regulation](../counters/C00012.md) | D2 Deny |
| [C00070 Block access to platform. DDOS an attacker.](../counters/C00070.md) | D2 Deny |
| [C00078 Change Search Algorithms for Disinformation Content. More specifically, change image search algorithms for hate groups and extremists](../counters/C00078.md) | D3 Disrupt |
| [C00115 Expose actor and intentions](../counters/C00115.md) | D2 Deny |
| [C00117 Downgrade de-amplify label promote counter to disinformation](../counters/C00117.md) | D4 Degrade |
| [C00145 Pollute the data voids with wholesome content (Kittens! Babyshark!)](../counters/C00145.md) | D4 Degrade |


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