# Technique T0015: Create hashtag

* **Summary**: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana). 

Creating a hashtag for an incident can have two important effects:
1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
2. Publicize the story more widely through trending lists and search behavior 

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

* **Belongs to tactic stage**: TA04


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00006 Columbian Chemicals](../incidents/I00006.md) | Create and use hashtag |



| Counters | Response types |
| -------- | -------------- |
| [C00006 Charge for social media](../counters/C00006.md) | D2 Deny |
| [C00012 Platform regulation](../counters/C00012.md) | D2 Deny |
| [C00016 Censorship](../counters/C00016.md) | D2 Deny |
| [C00066 Co-opt a hashtag and drown it out (hijack it back)](../counters/C00066.md) | D3 Disrupt |
| [C00070 Block access to disinformation resources](../counters/C00070.md) | D2 Deny |
| [C00107 Content moderation](../counters/C00107.md) | D2 Deny |
| [C00122 Content moderation](../counters/C00122.md) | D2 Deny |
| [C00176 Improve Coordination amongst stakeholders: public and private](../counters/C00176.md) | D7 Deter |


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