# AMITT Phases:
id name summary
P01 Planning Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results.
P02 Preparation Activities conducted before execution to improve the ability to conduct the action. Examples include: development of the ecosystem needed to support the action: people, network, channels, content etc.
P03 Execution Run the action, from initial exposure to wrap-up and/or maintaining presence etc.
P04 Evaluation Evaluate effectiveness of action, for use in future plans