# Technique T0018: Paid targeted ads

* **Summary**: Create or fund advertisements targeted at specific populations

* **Belongs to tactic stage**: TA05


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00002 #VaccinateUS](../incidents/I00002.md) | buy FB targeted ads |
| [I00005 Brexit vote](../incidents/I00005.md) | Targeted FB paid ads |
| [I00017 US presidential elections](../incidents/I00017.md) | Targeted FB paid ads |



| Counters | Response types |
| -------- | -------------- |
| [C00006 Charge for social media](../counters/C00006.md) | D2 Deny |
| [C00006 Censorship](../counters/C00006.md) | D2 Deny |
| [C00012 Platform regulation](../counters/C00012.md) | D2 Deny |
| [C00065 Reduce political targeting](../counters/C00065.md) | D3 Disrupt |
| [C00076 Prohibit images in political discourse channels](../counters/C00076.md) | D2 Deny |
| [C00105 Buy more advertising than the adversary to shift influence and algorithms](../counters/C00105.md) | D3 Disrupt |
| [C00107 Content moderation](../counters/C00107.md) | D2 Deny |
| [C00122 Content moderation](../counters/C00122.md) | D2 Deny |
| [C00129 Use banking to cut off access ](../counters/C00129.md) | D2 Deny |
| [C00153 Take pre-emptive action against actors' infrastructure](../counters/C00153.md) | D3 Disrupt |
| [C00176 Improve Coordination amongst stakeholders: public and private](../counters/C00176.md) | D7 Deter |
| [C00178 Fill information voids with non-disinformation content](../counters/C00178.md) | D4 Degrade |
| [C00195 Redirect searches away from disinformation or extremist content ](../counters/C00195.md) | D2 Deny |
| [C00216 Use advertiser controls to stem flow of funds to bad actors](../counters/C00216.md) | D2 Deny |


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