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DISARM is the new name for AMITT; DISARM is managed by the DISARM Foundation, who've been updating the frameworks elsewhere, including merging AM!TT and SP!CE.
1.5 KiB
1.5 KiB
Technique T0015: Create hashtag
- Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event.
Creating a hashtag for an incident can have two important effects:
- Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
- Publicize the story more widely through trending lists and search behavior
Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)
- Belongs to tactic stage: TA04
| Incident | Descriptions given for this incident |
|---|---|
| I00006 Columbian Chemicals | Create and use hashtag |
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