AMITT/techniques/T0015.md

Create hashtag

• Type: Technique

• Name: Create hashtag

• Id: T0015

• Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana).

Creating a hashtag for an incident can have two important effects:

1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

• Tactic: TA04

Incident	Descriptions given for this incident
I00006 Columbian Chemicals	Create and use hashtag

Counters
C00055 Empower existing regulators to govern social media
C00066 Co-opt a hashtag and drown it out (hijack it back)
C00070 Block access to platform. DDOS an attacker.
C00088 Poison pill recasting of message
C00145 Pollute the data voids with wholesome content (Kittens! Babyshark!)

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