Search Engine Optimization

Type: Technique
Name: Search Engine Optimization
Id: T0046
Summary: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO"
Tactic: TA08

Incident	Descriptions given for this incident
I00002 #VaccinateUS	SEO optimisation/manipulation ("key words")
I00005 Brexit vote	SEO optimisation/manipulation ("key words")
I00010 ParklandTeens	SEO optimisation/manipulation ("key words")
I00017 US presidential elections	SEO optimisation/manipulation ("key words")
I00029 MH17 investigation	SEO optimisation/manipulation ("key words")
I00032 Kavanaugh	SEO optimisation/manipulation ("key words")
I00044 JadeHelm exercise	SEO optimisation/manipulation ("key words")
I00049 White Helmets: Chemical Weapons	SEO optimisation/manipulation ("key words")
I00050 #HandsOffVenezuela	SEO optimisation/manipulation ("key words")
I00051 Integrity Initiative	SEO optimisation/manipulation ("key words")
I00056 Iran Influence Operations	SEO optimisation/manipulation ("key words")
I00063 Olympic Doping Scandal	SEO optimisation/manipulation ("key words")

Counters
C00012 Platform regulation
C00070 Block access to platform. DDOS an attacker.
C00078 Change Search Algorithms for Disinformation Content. More specifically, change image search algorithms for hate groups and extremists
C00115 Expose actor and intentions
C00117 Downgrade de-amplify label promote counter to disinformation
C00145 Pollute the data voids with wholesome content (Kittens! Babyshark!)

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