AMITT/techniques/T0015.md

Create hashtag

• Type: Technique

• Name: Create hashtag

• Id: T0015

• Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana).

Creating a hashtag for an incident can have two important effects:

1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

• Tactic: TA04

• Incidents:

Incident	Descriptions given for this incident
I00006 Columbian Chemicals	Create and use hashtag

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