AMITT/techniques/T0006.md

Technique T0006: Create Master Narratives

• Summary: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a "whole of society" perpective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion consitutes an ongoing tactical struggle carried out at a whole-of-society level.

By way of example, major powers are promoting master narratives such as:

• "Huawei is detetmined to build trustworthy networks"
• "Russia is the victim of bullying by NATO powers"
• "USA is guided by its founding principles of liberty and egalitarianism"

Tactically, their promotion covers a broad spectrum of activities both on- and offline.

• Belongs to tactic stage: TA02

Incident	Descriptions given for this incident

Counters	Response types
C00008 Create shared fact-checking database	D2 Deny
C00014 Real-time updates to fact-checking database	D2 Deny
C00023 Promote civility as an identity that people will defend	D4 Degrade
C00024 Promote constructive narratives i.e. not polarising. Pro-life, pro-choice, or pro-USA?	D4 Degrade
C00025 Promote identity neutral narratives	D4 Degrade
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D3 Disrupt
C00088 Poison pill recasting of message	D4 Degrade

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