AMITT Phases:

id	name	summary
P01	Planning	Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results.
P02	Preparation	Activities conducted before execution to improve the ability to conduct the action. Examples include: development of the ecosystem needed to support the action: people, network, channels, content etc.
P03	Execution	Run the action, from initial exposure to wrap-up and/or maintaining presence etc.
P04	Evaluation	Evaluate effectiveness of action, for use in future plans