AMITT/tactics/TA02.md

Tactic TA02: Objective Planning

• Summary: Set clearly defined, measurable, and achievable objectives. Achieving objectives ties execution of tactical tasks to reaching the desired end state. There are four primary considerations:

• Each desired effect should link directly to one or more objectives
• The effect should be measurable
• The objective statement should not specify the way and means of accomplishment
• The effect should be distinguishable from the objective it supports as a condition for success, not as another objective or task.

• Belongs to phase: P01

Tasks
TK0004 Identify target subgroups
TK0005 Analyse subgroups
TK0006 create master narratives
TK0007 Decide on techniques (4Ds etc)
TK0008 Create subnarratives
TK0009 4chan/8chan coordinating content

Techniques
T0005 Center of Gravity Analysis
T0006 Create Master Narratives

Counters	Response types
C00009 Educate high profile influencers on best practices	D2 Deny
C00011 Media literacy. Games to identify fake news	D2 Deny
C00070 Block access to disinformation resources	D2 Deny
C00028 Make information provenance available	D3 Disrupt
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise	D3 Disrupt
C00030 Develop a compelling counter narrative (truth based)	D3 Disrupt
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D3 Disrupt
C00060 Legal action against for-profit engagement factories	D3 Disrupt
C00156 Better tell your country or organization story	D3 Disrupt
C00164 compatriot policy	D3 Disrupt
C00169 develop a creative content hub	D3 Disrupt
C00222 Tabletop simulations	D3 Disrupt
C00144 Buy out troll farm employees / offer them jobs	D4 Degrade
C00092 Establish a truth teller reputation score for influencers	D7 Deter
C00207 Run a competing disinformation campaign - not recommended	D7 Deter

DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW