1.3 KiB
Counter C00066: Co-opt a hashtag and drown it out (hijack it back)
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Summary: Flood a disinformation-related hashtag with other content. Examples include kPop stans flooding extremist hashtags with pop videos and images.
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Playbooks:
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Metatechnique: M009 - dilution
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Resources needed:
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Belongs to tactic stage: TA05
| Actor types | Sectors |
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| Counters these Tactics |
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| Counters these Techniques |
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| T0015 Create hashtag |
| T0055 Use hashtag |
| Seen in incidents |
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New content.
If a group has the ability - e.g. enough dedicated person-hours - it can hijack the artifacts and narratives of a disinformation incident, by flooding them with counter-content. This has been seen in the past as accidental hashtag flooding - e.g. a new disinformation hashtag was unknowingly chosen that was the same as a children's swim team, which became active during a swim meet. In 2020, kPop stans flooded disinformation-carrying hashtags including #whitelivesmatter, and gay men flooded the #proudboys hashtag.
This is an example of a countertechnique that mirrors an existing disinformation technique - in this case T0049.