AMITT/techniques/T0004.md

Technique T0004: Competing Narratives

• Summary: Advance competing narratives connected to same issue ie: on one hand deny incident while at same time expresses dismiss. MH17 (example) "Russian Foreign Ministry again claimed that “absolutely groundless accusations are put forward against the Russian side, which are aimed at discrediting Russia in the eyes of the international community" (deny); "The Dutch MH17 investigation is biased, anti-Russian and factually inaccurate" (dismiss).

Suppressing or discouraging narratives already spreading requires an alternative. The most simple set of narrative techniques in response would be the construction and promotion of contradictory alternatives centered on denial, deflection, dismissal, counter-charges, excessive standards of proof, bias in prohibition or enforcement, and so on.

These competing narratives allow loyalists cover, but are less compelling to opponents and fence-sitters than campaigns built around existing narratives or highly explanatory master narratives. Competing narratives, as such, are especially useful in the "firehose of misinformation" approach.

• Belongs to tactic stage: TA01

Incident	Descriptions given for this incident

Counters	Response types
C00042 Address truth contained in narratives	D4 Degrade
C00080 Create competing narrative	D3 Disrupt
C00081 Highlight flooding and noise, and explain motivations	D3 Disrupt
C00082 Ground truthing as automated response to pollution	D3 Disrupt
C00084 Modify disinformation narratives, and rebroadcast them	D3 Disrupt
C00125 Prebunking	D3 Disrupt
C00126 Social media amber alert	D3 Disrupt
C00156 Better tell your country or organization story	D3 Disrupt
C00161 Coalition Building with stakeholders and Third-Party Inducements	D7 Deter
C00162 Unravel/target the Potemkin villages	D3 Disrupt
C00164 compatriot policy	D3 Disrupt
C00169 develop a creative content hub	D3 Disrupt

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