37 строки
1.1 KiB
Markdown
37 строки
1.1 KiB
Markdown
# Counter C00137: Pollute the AB-testing data feeds
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* **Summary**: Polluting A/B testing requires knowledge of MOEs and MOPs. A/B testing must be caught early when there is relatively little data available so infiltration of TAs and understanding of how content is migrated from testing to larger audiences is fundamental.
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* **Playbooks**: Playbook 1: Promote damp squibs. Within a known TA promote/inflate crappy off-brand memes which are unlikley to resonate.
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Playbook 2: Detect early trending/engagement and undermine the content by responding with 5Ds, toxic community behaviour, satirical responses, etc.
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Playbook 3: If adtech is used, fake clicks and engagements on the content.
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* **Metatechnique**: M008 - data pollution
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* **Resources needed:**
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* **Belongs to tactic stage**: TA12
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| Actors | Sectors |
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| ------ | ------- |
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| Counters these Tactics |
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| ---------------------- |
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| Counters these Techniques |
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| ------------------------- |
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| [T0020 Trial content](../techniques/T0020.md) |
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| [T0063 Message reach](../techniques/T0063.md) |
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| Seen in incidents |
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| ----------------- |
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DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW |