AMITT/counters/C00066.md

Counter C00066: Co-opt a hashtag and drown it out (hijack it back)

• Summary:

• Playbooks:

• Metatechnique: M009 - dilution

• Resources needed:

• Belongs to tactic stage: TA05

Actors	Sectors

Counters these Tactics

Counters these Techniques
T0015 Create hashtag
T0055 Use hashtag

Seen in incidents

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New content.

If a group has the ability - e.g. enough dedicated person-hours - it can hijack the artifacts and narratives of a disinformation incident, by flooding them with counter-content. This has been seen in the past as accidental hashtag flooding - e.g. a new disinformation hashtag was unknowingly chosen that was the same as a children's swim team, which became active during a swim meet. In 2020, kPop stans flooded disinformation-carrying hashtags including #whitelivesmatter, and gay men flooded the #proudboys hashtag.

This is an example of a countertechnique that mirrors an existing disinformation technique - in this case T0049.