Technique T0016: Clickbait

Summary: Create attention grabbing headlines (outrage, doubt, humor) required to drive traffic & engagement. (example 2016) “Pope Francis shocks world, endorses Donald Trump for president.” (example 2016) "FBI director received millions from Clinton Foundation, his brother’s law firm does Clinton’s taxes”. This is a key asset
Belongs to tactic stage: TA05

Incident	Descriptions given for this incident
I00017 US presidential elections	Click-bait (economic actors) fake news sites (ie: Denver Guardian; Macedonian teens)

Counters	Response types
C00012 Platform regulation	D2 Deny
C00016 Censorship	D2 Deny
C00073 Inoculate populations through media literacy training	D2 Deny
C00076 Prohibit images in political discourse channels	D2 Deny
C00105 Buy more advertising than the adversary to shift influence and algorithms	D3 Disrupt
C00106 Click-bait centrist content	D3 Disrupt
C00107 Content moderation	D2 Deny
C00122 Content moderation	D2 Deny
C00142 Platform adds warning label and decision point when sharing content	D4 Degrade
C00176 Improve Coordination amongst stakeholders: public and private	D7 Deter
C00178 Fill information voids with non-disinformation content	D4 Degrade
C00195 Redirect searches away from disinformation or extremist content	D2 Deny
C00216 Use advertiser controls to stem flow of funds to bad actors	D2 Deny

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