AMITT/techniques/T0018.md

Technique T0018: Paid targeted ads

• Summary: Create or fund advertisements targeted at specific populations

• Belongs to tactic stage: TA05

Incident	Descriptions given for this incident
I00002 #VaccinateUS	buy FB targeted ads
I00005 Brexit vote	Targeted FB paid ads
I00017 US presidential elections	Targeted FB paid ads

Counters	Response types
C00006 Charge for social media	D2 Deny
C00010 Enhanced privacy regulation for social media	D2 Deny
C00012 Platform regulation	D2 Deny
C00016 Censorship	D2 Deny
C00065 Reduce political targeting	D3 Disrupt
C00076 Prohibit images in political discourse channels	D2 Deny
C00105 Buy more advertising than the adversary to shift influence and algorithms	D3 Disrupt
C00107 Content moderation	D2 Deny
C00122 Content moderation	D2 Deny
C00129 Use banking to cut off access	D2 Deny
C00153 Take pre-emptive action against actors' infrastructure	D3 Disrupt
C00176 Improve Coordination amongst stakeholders: public and private	D7 Deter
C00178 Fill information voids with non-disinformation content	D4 Degrade
C00195 Redirect searches away from disinformation or extremist content	D2 Deny
C00216 Use advertiser controls to stem flow of funds to bad actors	D2 Deny

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