Technique T0016: Clickbait

Summary: Create attention grabbing headlines (outrage, doubt, humor) required to drive traffic & engagement. This is a key asset
Belongs to tactic stage: TA05

Incident	Descriptions given for this incident
I00017 US presidential elections	Click-bait (economic actors) fake news sites (ie: Denver Guardian; Macedonian teens)

Counters	Response types
C00012 Platform regulation	D02
C00016 Censorship	D02
C00073 Inoculate populations through media literacy training	D02
C00076 Prohibit images in political discourse channels	D02
C00105 Buy more advertising than misinformation creators	D03
C00106 Click-bait centrist content	D03
C00107 Content moderation	D02
C00122 Content moderation	D02
C00142 Platform adds warning label and decision point when sharing content	D04
C00176 Improve Coordination amongst stakeholders: public and private	D07
C00178 Fill information voids with non-disinformation content	D04
C00195 Redirect searches away from disinformation or extremist content	D02
C00216 Use advertiser controls to stem flow of funds to bad actors	D02

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