AMITT/techniques/T0006.md

Technique T0006: Create Master Narratives

• Summary: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a "whole of society" perpective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion consitutes an ongoing tactical struggle carried out at a whole-of-society level.

By way of example, major powers are promoting master narratives such as:

• "Huawei is detetmined to build trustworthy networks"
• "Russia is the victim of bullying by NATO powers"
• "USA is guided by its founding principles of liberty and egalitarianism"

Tactically, their promotion covers a broad spectrum of activities both on- and offline.

• Belongs to tactic stage: TA02

Incident	Descriptions given for this incident

Counters	Response types
C00008 Create shared fact-checking database	D4 Degrade
C00011 Media literacy. Games to identify fake news	D2 Deny
C00014 Real-time updates to fact-checking database	D4 Degrade
C00021 Encourage in-person communication	D4 Degrade
C00022 Innoculate. Positive campaign to promote feeling of safety	D4 Degrade
C00024 Promote healthy narratives	D4 Degrade
C00027 Create culture of civility	D7 Deter
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise	D3 Disrupt
C00030 Develop a compelling counter narrative (truth based)	D3 Disrupt
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D3 Disrupt
C00081 Highlight flooding and noise, and explain motivations	D3 Disrupt
C00082 Ground truthing as automated response to pollution	D3 Disrupt
C00084 Modify disinformation narratives, and rebroadcast them	D3 Disrupt

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