Pollute the AB-testing data feeds

Type: Counter TTP
Name: Pollute the AB-testing data feeds
Id: C00137
Summary: Polluting A/B testing requires knowledge of MOEs and MOPs. A/B testing must be caught early when there is relatively little data available so infiltration of TAs and understanding of how content is migrated from testing to larger audiences is fundamental.
Playbooks: Playbook 1: Promote damp squibs. Within a known TA promote/inflate crappy off-brand memes which are unlikley to resonate. Playbook 2: Detect early trending/engagement and undermine the content by responding with 5Ds, toxic community behaviour, satirical responses, etc. Playbook 3: If adtech is used, fake clicks and engagements on the content.
Metatechnique: data pollution
Resources needed: nan
Belongs to tactic stage: TA11

Counters these Tactics

Counters these Techniques
C00137 Trial content

Seen in incidents

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