AMITT/techniques/T0015.md

Technique T0015: Create hashtag

• Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana).

Creating a hashtag for an incident can have two important effects:

1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

• Belongs to tactic stage: TA04

Incident	Descriptions given for this incident
I00006 Columbian Chemicals	Create and use hashtag

Counters	Response types
C00006 Charge for social media	D2 Deny
C00012 Platform regulation	D2 Deny
C00016 Censorship	D2 Deny
C00066 Co-opt a hashtag and drown it out (hijack it back)	D3 Disrupt
C00070 Block access to disinformation resources	D2 Deny
C00107 Content moderation	D2 Deny
C00122 Content moderation	D2 Deny
C00176 Improve Coordination amongst stakeholders: public and private	D7 Deter

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