Tactic TA08: Conduct Pump Priming

Summary: Release content on a targetted small scale, prior to general release, including releasing seed. Used for preparation before broader release, and as message honing. Used for preparation before broader release, and as message honing.
Belongs to phase: P03

Techniques
T0020 Trial Content
T0039 Bait Legitimate Influencers
T0042 Seed Kernel of Truth
T0044 Seed Distortions
T0045 Use Fake Experts
T0046 Use Search Engine Optimisation
T0113 Employ Commercial Analytic Firms

Counters	Response types
C00112 "Prove they are not an op!"	D02
C00113 Debunk and defuse a fake expert / credentials.	D02
C00114 Don't engage with payloads	D02
C00115 Expose actor and intentions	D02
C00116 Provide proof of involvement	D02
C00154 Ask media not to report false information	D02
C00100 Hashtag jacking	D03
C00136 Microtarget most likely targets then send them countermessages	D03
C00188 Newsroom/Journalist training to counter influence moves	D03
C00117 Downgrade / de-amplify so message is seen by fewer people	D04
C00118 Repurpose images with new text	D04
C00184 Media exposure	D04
C00119 Engage payload and debunk.	D07
C00120 Open dialogue about design of platforms to produce different outcomes	D07
C00121 Tool transparency and literacy for channels people follow.	D07

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