674 B
674 B
Technique T0113: Employ Commercial Analytic Firms
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Summary: Commercial analytic firms collect data on target audience activities and evaluate the data to detect trends, such as content receiving high click-rates. An influence operation may employ commercial analytic firms to facilitate external collection on its target audience, complicating attribution efforts and better tailoring the content to audience preferences.
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Belongs to tactic stage: TA08
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