838 B
838 B
Technique T0049.006: Conduct Keyword Squatting
Summary: Keyword squatting refers to the creation of online content, such as websites, articles, or social media accounts, around a specific search engine-optimized term to overwhelm the search results of that term. An influence may keyword squat to increase content exposure to target audience members who query the exploited term in a search engine and manipulate the narrative around the term.
Tactic: TA17 Maximise Exposure
Parent Technique: T0049 Flood Information Space
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