AMITT/techniques/T0006.md
Sara-Jayne Terp 4d02f1980e Updated the TA06 Develop Content counters
These are the changes to TA06:
- Merge C00015 into C00092
- Add C00223: strengthen trust in social media platforms
- Merge C00088 onto C00084
- Merge C00079 onto C00078
2021-03-05 17:00:09 +00:00

1.8 KiB

Technique T0006: Create Master Narratives

  • Summary: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a "whole of society" perpective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion consitutes an ongoing tactical struggle carried out at a whole-of-society level.

By way of example, major powers are promoting master narratives such as:

  • "Huawei is detetmined to build trustworthy networks"
  • "Russia is the victim of bullying by NATO powers"
  • "USA is guided by its founding principles of liberty and egalitarianism"

Tactically, their promotion covers a broad spectrum of activities both on- and offline.

  • Belongs to tactic stage: TA02
Incident Descriptions given for this incident
Counters Response types
C00008 Create shared fact-checking database D4 Degrade
C00014 Real-time updates to fact-checking database D4 Degrade
C00024 Promote healthy narratives D4 Degrade
C00027 Create culture of civility D7 Deter
C00031 Dilute the core narrative - create multiple permutations, target / amplify D3 Disrupt
C00084 Modify disinformation narratives, and rebroadcast them D3 Disrupt

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