AMITT/techniques/T0015.md
Sara-Jayne Terp 4d02f1980e Updated the TA06 Develop Content counters
These are the changes to TA06:
- Merge C00015 into C00092
- Add C00223: strengthen trust in social media platforms
- Merge C00088 onto C00084
- Merge C00079 onto C00078
2021-03-05 17:00:09 +00:00

1.5 KiB

Technique T0015: Create hashtag

  • Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana).

Creating a hashtag for an incident can have two important effects:

  1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
  2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

  • Belongs to tactic stage: TA04
Incident Descriptions given for this incident
I00006 Columbian Chemicals Create and use hashtag
Counters Response types
C00012 Platform regulation D2 Deny
C00066 Co-opt a hashtag and drown it out (hijack it back) D3 Disrupt
C00070 Block access to disinformation resources D2 Deny
C00084 Modify disinformation narratives, and rebroadcast them D3 Disrupt
C00145 Pollute the data voids with wholesome content (Kittens! Babyshark!) D4 Degrade

DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW