AMITT/counters/C00149.md
Sara-Jayne Terp 8bb63006b6 Added suggested changes to countermeasures list
- Merged C00145 into C00178. Deleted C00145
- Updated text in C00144
- Added warning label to C000139
- Merged C00137 into C00149. Deleted C00137
- Moved C00090 to TA07
- Updated text in C00211
- Updated text in C00030
- Merged C00158 into C00073. Deleted C00158
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- Added note to C00200
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- Updated text in C00182
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- Updated text in C00211
- Updated text in C00030
- Merged C00215 into C00012.  Deleted C00215
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- Merged C00196 into C00012. Deleted C000196
- Updated text in C00111
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- Moved C00217 to detections F00094
2021-05-01 21:30:13 +01:00

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# Counter C00149: Poison the monitoring & evaluation data
* **Summary**: Includes Pollute the AB-testing data feeds: Polluting A/B testing requires knowledge of MOEs and MOPs. A/B testing must be caught early when there is relatively little data available so infiltration of TAs and understanding of how content is migrated from testing to larger audiences is fundamental.
* **Playbooks**: Playbook 1: Distort TA demographics by posting irrelevant content, misleading demogaphic data, etc.
Playbook 2: Work with the media platform to distort publicly available metrics. Can we work with Twitter to get crappy off-brand memes artificially bumped without needing to create fake accounts, etc.?
Playbook 3: Use adtech to promote content inconsistent with TA demographics. If the adversary is reverse engineering a groups demographics by analyzing ads placed on the platform/group, by spamming ads for out-group stuff it may distort analysis of the group.
Playbook 4: Distort Google Trends and other publicly available source of metrics using bots, cyborgs, adtech.
Playbook 5: Distort TA emotional response to content/narratives.
Playbook 6: Promote damp squibs. Within a known TA promote/inflate crappy off-brand memes which are unlikley to resonate.
Playbook 7: Detect early trending/engagement and undermine the content by responding with 5Ds, toxic community behaviour, satirical responses, etc.
Playbook 8: If adtech is used, fake clicks and engagements on the content.
* **Metatechnique**: M008 - data pollution
* **Resources needed:**
* **Belongs to tactic stage**: TA12
| Actors | Sectors |
| ------ | ------- |
| Counters these Tactics |
| ---------------------- |
| Counters these Techniques |
| ------------------------- |
| [T0020 Trial content](../techniques/T0020.md) |
| [T0046 Search Engine Optimization](../techniques/T0046.md) |
| [T0057 Organise remote rallies and events](../techniques/T0057.md) |
| [T0063 Message reach](../techniques/T0063.md) |
| Seen in incidents |
| ----------------- |
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