AMITT/techniques/T0015.md
Sara-Jayne Terp 73e172a2a7 Update the TA02 Objective Planning counters
Team has been triaging counters using a github project.  These are the changes to TA02:
- Add C00222: Tabletop simulations (Disrupt)
- C00028: change title
- C00070: change title
- C00060: change title
- C00207: change title
TA02 now contains techniques [9, 11, 28, 29, 30, 31, 60, 70, 164, 207, 222]
2021-02-24 21:26:38 +00:00

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Technique T0015: Create hashtag

  • Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event (e.g. #ColumbianChemicals to promote a fake story about a chemical spill in Louisiana).

Creating a hashtag for an incident can have two important effects:

  1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
  2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

  • Belongs to tactic stage: TA04
Incident Descriptions given for this incident
I00006 Columbian Chemicals Create and use hashtag
Counters Response types
C00012 Platform regulation D2 Deny
C00066 Co-opt a hashtag and drown it out (hijack it back) D3 Disrupt
C00070 Block access to disinformation resources D2 Deny
C00088 Poison pill recasting of message D4 Degrade
C00145 Pollute the data voids with wholesome content (Kittens! Babyshark!) D4 Degrade

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