AMITT/techniques/T0027.md

Technique T0027: Adapt existing narratives

• Summary: Adapting existing narratives to current operational goals is the tactical sweet-spot for an effective misinformation campaign. Leveraging existing narratives is not only more effective, it requires substantially less resourcing, as the promotion of new master narratives operates on a much larger scale, both time and scope. Fluid, dynamic & often interchangeable key master narratives can be ("The morally corrupt West") adapted to divisive (LGBT propaganda) or to distort (individuals working as CIA operatives). For Western audiences, different but equally powerful framings are available, such as "USA has a fraught history in race relations, especially in criminal justice areas."

• Belongs to tactic stage: TA06

Incident	Descriptions given for this incident

Counters	Response types
C00024 Promote healthy narratives	D4 Degrade
C00027 Create culture of civility	D7 Deter
C00042 Address truth contained in narratives	D3 Disrupt
C00072 Remove non-relevant content from special interest groups – not recommended	D2 Deny
C00073 Inoculate populations through media literacy training	D2 Deny
C00080 Create competing narrative	D3 Disrupt
C00081 Highlight flooding and noise, and explain motivations	D3 Disrupt
C00082 Ground truthing as automated response to pollution	D3 Disrupt
C00084 Modify disinformation narratives, and rebroadcast them	D3 Disrupt
C00096 Strengthen institutions that are always truth tellers	D7 Deter
C00107 Content moderation	D2 Deny
C00125 Prebunking	D3 Disrupt
C00126 Social media amber alert	D3 Disrupt
C00156 Better tell your country or organization story	D3 Disrupt
C00161 Coalition Building with stakeholders and Third-Party Inducements	D7 Deter
C00162 Unravel/target the Potemkin villages	D3 Disrupt
C00164 compatriot policy	D3 Disrupt
C00169 develop a creative content hub	D3 Disrupt
C00174 Create a healthier news environment	D2 Deny
C00176 Improve Coordination amongst stakeholders: public and private	D7 Deter
C00188 Newsroom/Journalist training to counter influence moves	D3 Disrupt
C00190 open engagement with civil society	D3 Disrupt
C00195 Redirect searches away from disinformation or extremist content	D2 Deny
C00200 Respected figure (influencer) disavows misinfo	D3 Disrupt
C00203 Stop offering press credentials to propaganda outlets	D3 Disrupt
C00205 strong dialogue between the federal government and private sector to encourage better reporting	D3 Disrupt
C00211 Use humorous counter-narratives	D3 Disrupt

DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW