AMITT/techniques/T0003.md

Technique T0003: Leverage Existing Narratives

• Summary: Use or adapt existing narrative themes, where narratives are the baseline stories of a target audience. Narratives form the bedrock of our worldviews. New information is understood through a process firmly grounded in this bedrock. If new information is not consitent with the prevailing narratives of an audience, it will be ignored. Effective campaigns will frame their misinformation in the context of these narratives. Highly effective campaigns will make extensive use of audience-appropriate archetypes and meta-narratives throughout their content creation and amplifiction practices. Examples include midwesterners are generous, Russia is under attack from outside.

• Belongs to tactic stage: TA01

Incident	Descriptions given for this incident

Counters	Response types
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D3 Disrupt
C00080 Create competing narrative	D3 Disrupt
C00081 Highlight flooding and noise, and explain motivations	D3 Disrupt
C00082 Ground truthing as automated response to pollution	D3 Disrupt
C00084 Modify disinformation narratives, and rebroadcast them	D3 Disrupt
C00125 Prebunking	D3 Disrupt
C00126 Social media amber alert	D3 Disrupt
C00156 Better tell your country or organization story	D3 Disrupt
C00161 Coalition Building with stakeholders and Third-Party Inducements	D7 Deter
C00162 Unravel/target the Potemkin villages	D3 Disrupt
C00164 compatriot policy	D3 Disrupt
C00169 develop a creative content hub	D3 Disrupt
C00176 Improve Coordination amongst stakeholders: public and private	D7 Deter
C00188 Newsroom/Journalist training to counter influence moves	D3 Disrupt
C00190 open engagement with civil society	D3 Disrupt
C00205 strong dialogue between the federal government and private sector to encourage better reporting	D3 Disrupt
C00212 build public resilience by making civil society more vibrant	D3 Disrupt

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