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Technique T0021: Memes
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Summary: Memes are one of the most important single artefact types in all of computational propaganda. Memes in this framework denotes the narrow image-based definition. But that naming is no accident, as these items have most of the important properties of Dawkins' original conception as a self-replicating unit of culture. Memes pull together reference and commentary; image and narrative; emotion and message. Memes are a powerful tool and the heart of modern influence campaigns.
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Belongs to tactic stage: TA06
| Incident | Descriptions given for this incident |
|---|---|
| I00005 Brexit vote | Memes... anti-immigration; euroskepticism; fear, outrage, conspiracy narratives |
| I00017 US presidential elections | Memes... anti-immigration; euroskepticism; fear, outrage, conspiracy narratives |
| I00042 Saudi/Qatar bot dispute | memes |
| I00056 Iran Influence Operations | Memes... anti-Isreal/USA/West, conspiracy narratives |
| Counters | Response types |
|---|---|
| C00006 Charge for social media | D2 Deny |
| C00006 Censorship | D2 Deny |
| C00012 Platform regulation | D2 Deny |
| C00072 Remove non-relevant content from special interest groups – not recommended | D2 Deny |
| C00073 Inoculate populations through media literacy training | D2 Deny |
| C00074 Identify and delete or rate limit identical content | D2 Deny |
| C00076 Prohibit images in political discourse channels | D2 Deny |
| C00085 Mute content | D3 Disrupt |
| C00107 Content moderation | D2 Deny |
| C00117 Downgrade / de-amplify so message is seen by fewer people | D4 Degrade |
| C00118 Repurpose images with new text | D4 Degrade |
| C00119 Engage payload and debunk. Provide link to facts. | D7 Deter |
| C00122 Content moderation | D2 Deny |
| C00176 Improve Coordination amongst stakeholders: public and private | D7 Deter |
| C00211 Use humorous counter-narratives | D3 Disrupt |
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